The Advertising market in the Bric countries

China is the 2nd largest Advertising market on the planet and for advertising giant WPP they are seeing impressive growth of over 26% for Quarter 3 in 2011. The Balance of the world's economic power is shifting and BricPartner sees Large and Medium companies as well as an army of SMEs taking advantage of business opportunities In China and its Bric Partners Brazil, Russia, India and South Africa. Even now the Chinese market is becoming the 1st, 2nd or 3rd best market for most large multinational corporations and in the future will only further dominate companies' growth and profits.

For China's Bric Partner India the growth for WPP is 10.4%% for Q3 in 2011 and as a whole there revenues were up by 19% for all the Bric counties combined. Martin Sorrell CEO of WPP states '' China will surpass the UK as our 2nd largest market in the next 2-4 years and he believes that WPP best opportunities are in organic growth in China. WPP Business in China is worth over $ 1.1 Billion  and it employs over 12000 people in China itself. In India WPP Generates over $ 450 worth of business and this represents over 50% of the Indian market. In the other Bric Partner countries of Brazil and Russia , Brazil is worth $700 million and WPP employs over 6000 staff in Brazil. In Russia the market earnings for WPP are Just over $ 200 million dollars and they employ 1200 staff.

The Bric countries as well as the Civets, Next-11 and the E7 represent excellent opportunities for growth for WPP and more importantly for it clients and Business Partners.