Poultry and Meat industry in the Bric Region

With the Economic development of the Bric region and the emergence of a growing middle class this is creating an ever growing market demand for meat and poultry products from the Bric's countries of Brazil, Russia, India, China and South Africa. The Bric countries are not only growing consumers of Meat and poultry products but leading Exporters as well. The Brics Region is becoming one of the most dynamic trade markets for Agricultural products on the globe. Out of the 5 Bric Partners Brazil stands out as a giant in the meat and poultry trade for Exports of products within the Bric region and across the globe.

 Over the last 10 years as the Bric countries have posted strong economic gains in the local population’s food budget has increased and therefore leading to an increase demand for protein derived from Meat and Poultry products. According to the Food and Agricultural Organization of the United Nations (FAO) the average Middle income countries of Brazil, Russia and China per-capita consumption of calories stood at 3000 calories per day, which has risen by 10% over the last 10 years. The Bric countries still have a long way to go to catch up with the average calories consumed in the US and EU which is about 3,700 calories per day. With the further economic development of the Bric region then food consumption will increase leading to greater demand for protein derived from Meat and Poultry products.

The Bric nations are increasing their investments in their Meat and Poultry industries to help feed there ever growing local demand for Meat and Poultry produce and with the goal to self-sufficiency in the near future. 

Brazil

Brazil is the only Bric country that is self sufficient in Meat and Poultry. It’s the 3rd largest producer of chicken in the world behind the US and China but since 2004 Brazil is the largest exporter of Poultry products. Brazil is the 2nd largest exporter of Beef in the world and is ranked 4th in the world for producing and exporting Pork. Brazil is 25th in the world’s catch league of seafood and fish but with Hugh investment going into this industry expect Brazil to develop fast in this area. Brazil is also a leader in Soya bean and coffee bean production and exports. Brazil is the largest per-capita consumer of meat in the Bric region

Russia

Russia imports most its Beef from the US, Australia and Brazil but in July 2011 the Russian government announced its intention to invest US$ 1billion dollars in the Russian beef industry and its goal is to become 85% self sufficient in beef and poultry before 2020 compared to 65% today. Currently Russia is the largest per head meat importer out of its Bric Partners. Demand in Russia is growing but at the moment the average Russian only consumed half of the beef that an average American would. At the moment Russian meat processing industry is highly fragmented and suffers from overproduction at the lower end of the market. Russia is the leading Chicken meat producer in Europe and 3rd out of it’s BricPartners but its exports are quite limited. Production in Pork has risen by over 8% pc and poultry by 10% pc it’s expected that by 2018 Russia will be self sufficient in Pork. Russia recently joined the WTA which is expected to impact the Meat and Poultry sector over the coming years.  Russia its frozen fish/seafood category displays rapid growth since the slight downturn at the beginning of this century.

India

India has almost doubled its consumption of meat over the last decade but it’s overall consumption of meat and poultry is still lower than its BricPartners with the average Indian still consuming less than 5 kilos per year. The Poultry Industry is the fastest growing sector in India and is growing by 11% each year, it is moving from largely unorganized to the large organized players by way of more modern poultry processing plants. India is also gradually increasing its exports of Beef to its near neighbors. With the lowest average per head income out of the Bric region countries India is expected to see the sharpest rise in overall meat consumption with Poultry the fastest growing meat sector.

China

China has seen the most rapid development for demand of Meat over the last 10 years and with the continuing trend it’s expected that China’s meat consumption will be met by 60% of imports, China’s BricPartner Brazil and Australia are major Poultry and meat exporters to China. Per head China is the 2nd largest meat importer out of the Bric nations and 3rd per head consumer in the Bric group of nations. China is the World’s 2nd largest producer of Poultry products. China currently accounts for over 30% of the world’s current meat production; it has produced just below 50% of the world’s Pork and about 16% of the world’s Poultry. China produces the 2nd most Fishery products worldwide. China leads the other Bric countries in terms of market value of meat consumed and produced.

South Africa

South Africa is 85% self sufficient in Beef, it imports from its African neighbors and Australia, New Zealand and the EU. SA has the potential to be self sufficient in the near future once it improves its production efficiency but greater investment is needed.  South Africa’s most important agricultural sector is the Poultry industry which generates over US$3 billion but it still needs to import and its BricPartner Brazil is its most important Poultry meat supplier again further investment is needed for SA to rely its potential and become self sufficient in Poultry produce. The Pork Industry is developing fast but South Africa still needs to import, SA has a good reputation for seafood and it tends to Export its higher value items with the EU and the Far-East being its most valued customers.

With the Bric region representing over 25% of the World’s GDP and the growing market demand for Meat and Poultry products from the Bric countries there has never been a better time for companies supplying equipment and technology for Livestock & Poultry Production and Management. Partners are critical for any companies success, BricPartner is the leading Partner search company helping companies establish solid Partnerships in the Bric region proving companies with data and support in this market place.

Disclaimer: This information has been collected through secondary research and BricPartner is not responsible for any errors.