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Amazon launches in India
2013-06-11 source ownAmazon has launched its first shopping website targeting India, initially it will offer books, films and TV shows and hopefully expanding to cell phones and cameras in the near future. Amazon is restricted to selling through through its third party retailers model which is a familiar concept to the Indian marketplace. Amazon can sell and stock its own products because government legislation in India does not allow multi-brand retailers from selling direct to consumers.
E-Commerce in India is growing rapidly with the current market in India reported to be worth $1 billion in sales and only 1 in 8 of India’s population online then there are big opportunities for the amount of online spending to increase in line with the take up of internet use in India. India has the world’s youngest internet population with 75% of all users under the age of 35 years, social networking is also very popular among Indians online with a total uptake of 95% which is high compared to the world average of 81%.Date of Article 11.6.13
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