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Adidas Group
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For over 80 years the adidas Group has been part of the world of sports
on every level, delivering state-of-the-art sports footwear, apparel and
accessories. Today, the adidas Group is a global leader in the sporting
goods industry and offers a broad portfolio of products. Products from
the adidas Group are available in virtually every country of the world.
Our strategy is simple: continuously strengthen our brands and products
to improve our competitive position and financial performance. adidas Footwear, apparel, accessories Reebok Footwear, apparel and accessories TaylorMade-adidas Golf Golf Equipment: metalwoods, irons putters, golf balls, footwear, apparel and accessories Rockport Dress, casual and outdoor footwear, apparel and accessories CCM-Hockey Hockey equipment and apparel Activities of the company and its around 170 subsidiaries are directed from the Group's headquarters in Herzogenaurach, Germany. It is also home to the adidas brand. Reebok Headquarters are located in Canton, Massachusetts. TaylorMade-adidas Golf is based in California. The company also operates creation centres and development departments at other locations around the world, corresponding to the related business activity. adidas Sourcing Ltd., a fully-owned subsidiary headquartered in Hong Kong, is the worldwide sourcing agent for the adidas Group. Effective December 31, 2010, the adidas Group employed 42,541 people. |
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